How many business cards have you been given? And how many have you thrown out? 88% of all business cards are thrown out within a week. We’ve discussed the importance of a business card before. In fact, 72% of people judge a company by the quality of their business cards. What does your card say about you? Does it blend in with the millions of other cards printed every day? Or even worse, does it stand out because it’s thin or poorly designed? Do you find yourself apologizing for your card as you hand it out? To stand out from the crowd, a luxe business card might be just what you need.
Introducing the luxe business card
The “Luxe” stands for luxury, and a luxe business card definitely expresses luxury. The options are many. For the card itself, you can get extra thick cardstock, custom shapes, rounded corners, and coloured seams. On the face of the card, there’s vibrant UV colours, spot gloss, metallic finishes, and embossed text.
But how do you design a luxe business card?
Communicate your brand
As we’ve said before: Good design always starts with your message. Every element in a design needs to support that message, not take away from it. So, when looking at luxe business card options, you need to ask yourself “Does this support my message, or distract from it?”
Depending on your business, not every luxe option may be right for you. If you want your card to be kept in someone’s wallet, for example, an oversized card might not be the right fit.
If you run a funeral home, an extra thick UV neon-pink card might send the wrong message.
What is the message that your business or organization needs to send? Think of your ideal customer. What type of card, and luxe features, would appeal to them?
Keep in mind, most luxe features express high-quality and trust. Most businesses can benefit from sparking those adjectives in their prospects minds!
Putting it all together
Once you’ve decided which luxe features are right for you, it’s time to put them to work.
If you already have cards designed, you can speak to your printer about adding the luxe options. It may be as simple as sending your print-ready files and ordering.
You may need to make changes to the file, though. Its best to hire a designer for these changes, because that way you can ensure you get exactly what you want.
If you don’t have a card designed, you’ll definitely want to hire a designer. We go over all the reasons a branding agency in this post. Tell your designer what luxe options you want and how you would like them to look.
Your designer will be able to make sure the luxe business card looks just the way you want.
Designing luxe business cards is simple. Check out all the luxe options there are, decide which ones work for you, and add the features to your card. It’s just like adding a special feature to your car, and definitely cheaper.
Not sure what luxe options are right for you, or just what message your business card needs to get across?
It can be difficult to really see ourselves, or our businesses. This is where a professional designer really helps. We’re able to cut through the noise and express the message that means the most to you and your customers.